Shoaib MahmudShoaib MahmudAI-native product designer · UX Lead at FreightmateRemote · US Pacific hours

I do the thinking,
so your users
don't have to.

UX Lead who owns the whole product loop, with AI in every step.

Recent workSay hello
Live · designing with Claude
Freight management
freight · prototypev14
✓ Claude tested it · 3 steps passed▶ Explainer video ready · sent for feedback

Teams I've designed for

Freightmate
AI freight software
Toptal
Talent network
TableFlow
AI data import · YC W23
VoiceOps
AI call coaching
DoorProfit
AI for home services
Truck Lagbe
Truck booking app
How I work

The whole loop, again and again.

AKSM● live
✦ Note: wants delays first thing✦ Note: asked for ETA alerts
JRThis month?
NowDelay alertsThis month
NextProfit view
LaterRate AI
+50 ideas
add a delay alert
Team: move the date upCustomer: show days late✓ ApprovedEarly artifact
S-8812Shanghai → LA2 days late
SM‹/› Front-end codeDev
Which date first, ETA or ETD?ETA. It’s in the prototype.
Built from prototype code✓
staging · fix #142testing…
Open the shipmentAdd a containerCheck the totalTotal is wrong · sent back ↩
✓ Approved → live
● Presenting
S-88122 days late
SMJD👍AL+3
✉ Update sent to customers
  1. Customers

    Talk to users and clients

  2. Roadmap

    Shape it with the founders

  3. Design

    Artifact first, then a live prototype

  4. Build

    Engineers build from my prototype code

  5. QA

    I test every fix and approve it before it goes live

  6. Pitch

    Demos to clients and investors, updates to customers

↺ back to customers, and again
Freightmate ↗ · 2024 – today

I designed an AI-powered freight management system, end to end.

Software freight forwarders run their day in: quotes, documents, tracking, customs and billing, with AI doing the typing. Founding designer, zero to enterprise.

Reading the email…Pricing it…✓ Draft readyWaiting for you✓ Sent
OutlookSara · Acme ImportsNew email
Quote: 2 × 40ft Shanghai → LA

Hi, can you price 2 containers from Shanghai to Los Angeles, ready next week?

Quote agent
Found 2 × 40ft · Shanghai → LA
Matched your ocean contract rate
Added port and paperwork charges
QUOTE Q-1042Shanghai → LA · 2 × 40ft
Ocean freight3,900
Port charges220
Paperwork130
TotalUSD 4,250
Auto-send offReview reply
Reply to Sara✦ Drafted by AI

Hi Sara, here's your quote, ready next week.

Total USD 4,250 · valid for 14 days.

Happy to book trucking from the port too.

📎 Quote-1042.pdfSendSending…
✓Quote sent to Sara2 minutes after her email
01 / 05✦ AI

Quote and rate management

A customer emails a request. AI prices it and drafts the reply. You check it and send.

Scanning the invoice…1 field to check✓ Verified
PDFinvoice-7781.pdf
INVOICE
SellerAcme Trading Co.98%
BuyerAcme Imports Inc.97%
Product code8471.30 ?62%
Total valueUSD 48,20095%
Needs a quick check
Product code
8471.30 ?8471.30.000062%100%
✦ Suggested8471.30.0000HS code for laptops, from the item description
EditAccept
✓All fields verifiedAdded to shipment S-8812
02 / 05✦ AI

Document extraction

AI reads any document. You fix only what it flags.

✦Shipments · live
SeaShanghai → Los AngelesAt sea
AirShanghai → ChicagoOn timeDelayed 1 day
RoadToronto → ChicagoDelivered
Shanghai → Los AngelesArrives Tue 24 Nov
BookedLeft portAt seaArrivedDelivered
!Shanghai → Chicago delayed 1 day · customer notified
✓486 shipments tracked, no one checking carrier sites
03 / 05✦ AI

Shipment tracking

Every air and ocean shipment in one view, with late alerts.

✦Customs agent
Shipment S-8812Shanghai → Los Angeles · 2 × 40ft
Create ISF
Pulled seller and buyer from the shipment
Matched product codes (HS)
Checked importer and ship-to party
Validated all 10 + 2 ISF fields
0fields typed by hand
Due 24 h before loadingSend to CBP
✓ISF accepted by US Customs (CBP)
04 / 05✦ AI

Customs filing

One click turns the shipment into a customs filing.

✦Billing · Shipment S-8812
We payCustomer pays
Ocean freight3,4003,900
Port charges180220
Delivery420520
Profit on this shipmentUSD 640 · 14%
Charges matched to the shipmentCreate invoice
Invoice #1042 · Acme ImportsUSD 4,640SentPaid ✓
✓Paid in full · carrier bills matched
05 / 05✦ AI · rolling out

Billing

Bill customers and pay carriers from the same shipment.

AI-first, every day

I don't just design AI. I work AI-first.

See my AI workflow →

“…file it a day early…”“…show profit per job?”
→
✓ Decision☐ Profit column☐ Filing reminder

Meeting notes become tasks

Call notes turn into tasks every morning.

▶“Here’s the new delay alert…”
1:30

Design to explainer video

New designs become narrated videos for feedback.

In their words

What my teammates say

“
He has delivered clear, feature-rich UX designs with very limited information/direction.
MPMitch PatinFounder, TableFlow (YC W23)
“
Shoaib isn't just about making interfaces look good, he creates design systems that are a blast to work with.
LVLeandro Vieira SteffenSenior Software Engineer, Toptal
“
His remarkable quality is getting to the core of the problem.
FAFahrina AmeenManaged Shoaib at Truck Lagbe

Full recommendations on LinkedIn ↗

Say hello

Let's talk AI, design or freight.

shoaib.ux@gmail.comMessage on LinkedInRésumé on request →
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