About · 10 years in product design · AI products since 2022 · freight since 2019

I work best where it's messy.

Complex workflows, AI, and customers who need it to just work. I've done it in freight twice, from the first customer call to production.

What I bring

What I bring to a product team.

Freight forwardingVoice intelligenceIncident analytics

Complex workflows are my home

Freight forwarding, voice intelligence, incident analytics. The messier the workflow, the more I enjoy finding the simple path through it.

Claudev1v2v3 ✓

Fast. Fail fast.

I prototype in Claude the same day, put it in front of users, and throw it away if it's wrong. Several versions a day is normal.

Before Tuesday's call✓ How ISF filing works✓ How quotes get priced✓ Talked to two operators

Homework before the meeting

Before the first call I've already studied the domain and talked to the people who do the work. I come with questions, not guesses.

Can we see delays first thing in the morning?Yes. Prototype by this afternoon.

Straight to the customer

I talk to customers whenever it's needed, not only when it's on the calendar. Daily check-ins with their operations teams keep me honest.

★Founder mindset

An owner, not just a designer

I act like another founder. When the company needs me outside UX, from customer support to launch day, I'm there.

voice notescreenshotmessy thread→Clear plan

No clean spec? Fine.

Give me whatever you have: a voice note, a screenshot, a messy thread. I turn it into a clear product direction.

✦ Always learning: I follow the AI world every day and bring what works straight into the product.

What I build with

Two tools, every day.

Claude
Claude

Prototypes, research and building, every single day. See my AI workflow →

Tella
Tella

Short explainer videos I send co-founders instead of long meetings.

In their words

What my teammates say

“
He has delivered clear, feature-rich UX designs with very limited information/direction.
MPMitch PatinFounder, TableFlow (YC W23)
“
Shoaib isn't just about making interfaces look good, he creates design systems that are a blast to work with.
LVLeandro Vieira SteffenSenior Software Engineer, Toptal
“
His remarkable quality is getting to the core of the problem.
FAFahrina AmeenManaged Shoaib at Truck Lagbe

Full recommendations on LinkedIn ↗

My path

From trucks, through AI, back to freight.

  1. 2009

    Rejected twice by the Bangladesh Army

    My parents trained me to be an army officer. The selection board said no, two times. Every good story starts with rejection. Mine is no different.

  2. 2012

    Computer science, on a scholarship

    University opened new doors: startup contests and programming contests.

  3. 2014

    Remote support engineer, still at university

    My first remote job: helping customers of a US company by phone, Skype and CRM.

  4. 2016

    Started as a junior software engineer, then moved to design

    At Dhrubok Infotech the founders told me: you're great with people and with designing things. In October 2016 I became a UI/UX designer.

  5. 2019

    Founding designer, Truck Lagbe

    A 15-person startup solving one problem: hiring trucks in Bangladesh. I rode with drivers, sat with shippers, and designed both apps.

    First freight love
  6. 2022

    Lead Product Designer, Toptal

    AI products for teams in the US and UK: voice intelligence at VoiceOps, document automation at TableFlow (YC W23). Toptal Community Leader for Bangladesh.

  7. 2024

    UX Lead and founding designer, Freightmate

    Back to freight, this time with AI. The platform forwarders use to quote, ship, clear customs and bill.

    Back to freight
“They were solely focused on solving problems for the truck industry, and working for them meant I could meet real users and solve their issues.”

That's why I joined Truck Lagbe in 2019. Hearing drivers and shippers talk about life on the road, then turning it into screens they actually used, is still the work I'm proudest of.

Then I spent years designing AI products in other industries. I learned what AI is good at: reading documents, filling forms, spotting problems before people do.

Freight needs exactly that. So I came back, and now I learn this industry every day, and share what I learn so others can learn it faster.

Read the full story on UX Planet →
Say hello

Let's talk AI, design or freight.

shoaib.ux@gmail.comMessage on LinkedInRésumé on request →
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